The Smell of Jasmine was created in 2015 to catch and share the diverse aesthetic of the world out there. Website quickly became a hub for clever, imaginative readers with the sense of style. Its Slovak-Lebanese founder Daniela Rifai, had been working for all kinds of media from a culture-focused radio to the business magazine. After some years, she decided to focus more on fashion and photography – as a freelancer. You can find her in the streets of the exciting cities and in cafés all around the world, chasing beauty. She enjoys her temporary homes, regardless if it’s Middle East, West or Central Europe.