Maybe you’ve met her once. ZOE. The woman, who seems to be too progressive to live in the current century, yet she does. She is significantly feminine in the most unexpected way. Zoe is thinking few steps ahead, but you would never guess so, because she looks like she is always present for the moment. Zoe has piercing eyes and works effectively, not only to fulfill her personal goals, she takes her responsibility towards the society seriously, too. Even though, she rarely speaks about it. It’s simply because words are too useless for her, in those terms. She has already found solution.
Zoe makes people feel comfortable in her company. She looks relaxed and makes them believe she never gets tired. Her power is in the awareness of her own limits. Zoe knows, how and when to recharge herself, and so she continues shining. Of course, she is hot, in a smart way. It’s hard to describe by words, but there is something so characteristic and unique about her appearance.
Zoe, Renault’s answer to the needs of modern city inhabitant, is great by every mean of the word, except those outdated ones. Sophisticated fully electric car Zoe knows there is nothing cool about taking one and a half parking place, instead of the proper one. Just like there is nothing cool about air pollution or, gosh, about endanger someone. She brings pleasure, comfort and fun with no side effects.
She will drive you responsibly to every corner of your city or urban area and make you feel proud about who you are. All you need to do in return, is recharge her batteries every 300 kilometers. Driving Zoe didn’t make me Zoe. But it brought me much closer to that ideal, at least while I was keeping my hands on the steering wheel.
© Creative direction and editing: DANIELA RIFAI Photos: DANIELA RIFAI, MARTIN JESNY