About

The SMELL of JASMINE is a digital storytelling platform, created in 2015. It’s a place where one can get inspired by carefully curated photographic and written content. Visual stories with an editorial feel effortlesly wipe out the boundaries between the personal style, travel, architecture or lifestyle. Orchestrating in a perfect harmony, they encourage readers to look for aesthetics in all the aspects of their lives. 

Daniela Rifai, the Slovak-Lebanese founder behind the SMELL of JASMINE and  creative director of D STUDIO, gained rich experience in media and online media as reporter, author and editor. Operating mostly in Vienna, Bratislava and Prague she now uses her cross creative  skills on behalf of various clients, from fashion and beauty brands, to hotels and premium car brands, benefiting from her taste and creativity.  

“Perhaps what we need is some jasmine, some cool weather, the darkness and stars, a sweet scent that can make us remember what’s beautiful, that magically, even in emergencies, can make us calm.” 

(Tom Healy, The Smell of Jasmine, The Calm of Crowd, for The Huffington Post)