The SMELL of JASMINE is a digital storytelling platform, created in 2015. It’s a place where one can get inspired by carefully curated photographic and written content. Visual stories with an editorial feel effortlesly wipe out the boundaries between the personal style, travel, architecture or lifestyle. Orchestrating in a perfect harmony, they encourage readers to look for aesthetics in all the aspects of their lives. 

Daniela Rifai, the Slovak-Lebanese founder behind the SMELL of JASMINE and  creative director of D STUDIO, gained rich experience in media and online media as reporter, author and editor. Operating mostly in Vienna, Bratislava and Prague she now uses her cross creative  skills on behalf of various clients, from fashion and beauty brands, to hotels and premium car brands, benefiting from her taste and creativity.  

“Perhaps what we need is some jasmine, some cool weather, the darkness and stars, a sweet scent that can make us remember what’s beautiful, that magically, even in emergencies, can make us calm.” 

(Tom Healy, The Smell of Jasmine, The Calm of Crowd, for The Huffington Post)


  • Reply Marilyn July 5, 2016 at 7:36 pm

    I am from Lebanon too!
    Love this blog so much.
    Keep up the great work!
    Marilyn x

    • Reply Daniela July 10, 2016 at 6:10 pm

      Thank you so much for your wonderful words! It made me so happy to read your opinion! And it’s amazing you are Lebanese too!
      Have a great day! <3


  • Reply Sophie33 July 12, 2016 at 9:25 am

    Nice to meet you!
    Thank you for following my blog that lead me to your cool blog! 🙂

    Greetings from a foodie from Belgium! 🙂

    • Reply Daniela July 12, 2016 at 4:21 pm

      Thank you Sophie!! I’m looking forward to your food inspirations!


  • Reply luc March 26, 2018 at 9:44 am

    A real aesthetic and stylistic work this blog!
    Thank you very much for all these ideas

    • Reply Daniela March 26, 2018 at 1:06 pm

      Thank you Luc for such a great feedback! It motivates me a lot to continue in my creative journey.

      Have a great day,


  • Reply luc March 29, 2018 at 12:00 pm

    great blog!
    nice work

  • Reply Lucy March 6, 2019 at 2:34 pm

    Beautiful blog !
    I really like

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