Don’t Let Likes Censoring You

June 1, 2017

I wish we would, for at least one month, live in the world with no tools for the traffic and popularity measurement. No likes, no analytics, no SEO metrics. All the publishers, journalists, photographers, bloggers, youtubers, actually all the content creators and even their audience would have no idea what is popular, how many likes the certain article or picture has got in the past. What if we had no tool we could rely on, but our own taste and opinion?  During that period, we wouldn’t remember anything we know so far about “what works on the social media”.

Why it would be interesting? I tell you.

Diversity Disappearing

I have a theory – no matter how good something works, in the moment it grows too big, it becomes a monster. It happened to digital content in relation to the social media, too. Digital media firstly created space for diversity, but now they are killing it.

Since we can exactly say what makes people click on something and “like it”, diversity started to fade.

There are few schemes that turned out to be successful and now most of the content creators (almost all) overuse them. As a result, series of endless cliché pop up all around.

Algorithms of the social media support it even more. There is a million first version of “follow me to” photography, because suddenly there was no better way how to take a picture of a girl and a beautiful scenery. But this is only one example of many other similar cliché around us.

OUTFIT: white shirt – SheIn, black shorts – PROMOD, boots – STRADIVARIUS, scarf – vintage, linen coat (in the first picture) – MASSIMO DUTTI

 Understand, I don’t see everything being wrong neither about finding inspiration in the field’s most talented peoples’ work and applying their knowledge, nor absorbing specific trends. The artists were doing so since ever and there is nothing negative about that. I’m talking about simply copying the same concept over-and-over again, in a questionable quality. The best content is often not the most popular one. It can be very popular and successful, but probably not the way like Kardashians do. That’s ok. For the many, creating content is simply a business, their way to make money and as such it must be accepted.

Cliché Free Zone

What really bothers me is, when some of the most creative people I know, doubt their own vision because what they considered as remarkable, didn’t get as many likes, as they expected.

Of course not. Human brain is quite lazy and responding best to something, that is simple, explicit and already familiar to them. Good taste and curiosity must be cultivated.

I think, almost every creative person knows that. It can be truly frustrating. As a result, we are tempted to start censoring ourselves, choose the safe way, already proven to be successful. The question is, how many people are worth of our creating effort. What is better?  Quantum of people, who don’t really care, only give “like” or maybe a significantly smaller audience, understanding and appreciating vision of the creator? It is, now, only quantity of followers that does matter, or the quality, as well? Everyone needs to answer this question themselves.

 So, why I wish we would live again, at least for a month, in the world without likes, analytics, algorithms etc.? 

I would like to see creators to play again, do whatever seems great to them.

That would be so refreshing for all of us! Creators and audience as well. Don’t you think so?

Staying Authentic

 Such experiment would unfortunately hardly become real. But, some of us can at least try to play this game. We can experiment a bit with our own content and make our own responsible research, in order to find the others’ interesting content.

I have been following the path of some bloggers and photographers, for a few years. Some of them were inspiring for me at the beginning. Later, I realized they don’t really evolve their work much. They remain trapped in their own poised concept, that had once worked well and brought them success. Now they repeat it again and again. Sometimes I wonder whether they still enjoy their work. Far less individuals choose to experiment. They are changing as time passes by, do what seems to be interesting to them. Those are the people whose work always get my attention.

This doesn’t have to be anything revolutionary, just trying an unusual angle or a combination, from time to time, a new point of view and so on.

There are many articles, giving us advice how to do this or that to become successful in creating content. It can be useful, I guess, in case we wouldn’t accept all the suggestions. Otherwise we can easily loose, what can make us different or kill our creativity. It can even discourage us from producing anything and that would be a shame.

 Staying authentic is brave. I’m trying to do so, in my blog, no matter what, because I know it’s best for me. When I write, as a journalist, for the influential magazine, I have to keep in my mind that I need to “sell” the article, so I’m trying to hit as many readers as possible. I need be aware of some “rules”, too. That is natural and it doesn’t mean one cannot produce quality that way, because they can.

But I don’t take my blog as a business or simply a job. I take it, rather, as a form of an art, so I chose it won’t be based on articles with headline starting with words “how to…” or “10 things you have to…”, because where the hell else should I create the content that will fully reflect my own vision and taste? Maybe I will use such approach in the future, here and there, if that seems to be the most appropriate. But I wouldn’t build my entire concept on it. I’m having my blog because, in the first place, I enjoy the process of creating. In the second place, when I discover something beautiful or interesting, I want other people to see and feel it, too.

Concrete Idea

Photos in this post were created by accident. We spotted that concrete building on the Vienna suburb when aiming to the historical downtown. It looked so interesting in a good light, that we decided to come back to shoot something there. The urban outfit seemed to be perfect for that. Light was amazing, no people were around and it was, actually, one of our favorite shootings ever. There is a beauty in the grey concrete. Maybe not for everyone, but I can see it and my audience can see it, too.

If you like my post, be sure you don’t miss the next one and follow my blog with Bloglovin

© Creative direction and Editing: DANIELA RIFAI  Photos: DANIELA RIFAI & MARTIN JESNY

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  • Reply Alina June 3, 2017 at 11:29 pm

    Loved this post! Really enjoyed reading it <3
    A l i n a // alinacorona.de

    • Reply Daniela June 28, 2017 at 9:24 pm

      Thank you so much Alina! 🙂


  • Reply Carmen June 8, 2017 at 9:45 am

    I really really agree with you dear! Diversity is such an important value and it seems like it would disappear more and more. I really hope that something is going to change really soon. With posts like these, it’s definitely a good start to motivate people to be different no matter if people give them likes or not 🙂
    xx, Carmen – http://www.carmitive.com

    • Reply Daniela June 28, 2017 at 9:30 pm

      Thank you so much Carmen for your comment and opinion! I really hope so! :*


  • Reply Gemma June 8, 2017 at 2:23 pm

    I really enjoy this post and agree with what you are saying completely! Love your outfit too. You have a really nice style.

    Gemma x

    • Reply Daniela June 28, 2017 at 9:32 pm

      Thank you so much Gemma for stopping by and leaving a comment! I´m happy you enjoyed my post. 🙂


  • Reply Elizabeth Seal June 9, 2017 at 2:29 pm

    Such a compelling article – and such beautiful photos! It is the best thing having freedom to create, often when we compare to others and what people like, it restricts our creativity; I often try to think like a child again haha 😀 xx

    elizabeth ♡ ”Ice Cream” whispers Clara
    (lets follow each other on bloglovin or instagram)

    • Reply Daniela June 28, 2017 at 9:41 pm

      Thank you very much Elizabeth for your kind comment! I think it´s the best approach to create like a child. I often realize, that I find a joy in exactly the same mstters like when I was a little girl. 🙂


  • Reply Shaine June 13, 2017 at 4:15 am

    I totally agree on your thoughts babe. Even likes & followers now can be bought and that’s really sad. This is such an interesting topic! I had fun reading the content 🙂

    xx shaine

    • Reply Daniela June 28, 2017 at 9:47 pm

      Thank you so much Shaine for your kind words! Yes, it´s really sad, that people buy followers and likes these days. It all just loosing the point then. I´m trying to focus my energy into creative process and don´t think too much about all that “noise” around.

      Have a great day!


  • Reply Erica June 14, 2017 at 7:23 pm

    Authenticity is so important and you bring up some great points. Thanks for sharing xx


    • Reply Daniela June 28, 2017 at 9:48 pm

      Thank you Erica!


  • Reply Mercy June 15, 2017 at 2:44 pm

    I’m agreeing with you 100%, we are driven by the number of likes we get. I remember the days when Facebook didn’t have the Like button and everything was simple without any pressure at all. I like your black and white number and that scarf certainly is a cherry on the top.


    • Reply Daniela June 28, 2017 at 9:50 pm

      Thank you Mercy! I think about those past days with sentiment, It all went a bit out of control, but I hope it will change again sooner or later.


  • Reply David Hall June 16, 2017 at 4:58 am

    Daniela you are right on point and I remember having this conversation with you on IG. You raise some very interesting points not only about content but some of the complacency behind the content. Nice work as always!

    • Reply Daniela June 28, 2017 at 9:51 pm

      Thank you very much David! I always enjoy conversations with you and I also enjoy your non mainstream photography!


  • Reply Rut Rodriguez June 29, 2017 at 1:02 pm

    Wow! I just discovered your blog and I need to say that I love it!!
    Love all the work you’ve done on this post, and love the words you shared with us on it too.
    So true♥ Keep it up, girl!!



  • Reply Jennifer Callahan July 24, 2017 at 12:53 am

    “The best content is often not the most popular one. ” + “Staying authentic is brave.” = YES.

    I absolutely love this post… I’ve been feeling self-imposed pressure to have my Instagram look and feel a certain way, but it can be very restricting and unoriginal when it’s over-thought. I’m learning to just appreciate the originality of my own style, instead of getting so technical. Thanks for this post!

    • Reply Daniela July 24, 2017 at 4:09 pm

      Thank you so much for your feedback! You really create the content that is original and valuable. It’s not easy to make people to actually read something, not only scroll it down, but there are people who still can appreciate real content. I wish you a lot of enthusiasm on your journey. You are doing an amazing job!


  • Reply Emily August 16, 2017 at 12:32 am

    Love your outfit! Thanks for sharing with us!
    Isn’t That Charming.

  • Leave a Reply to Elizabeth Seal Cancel Reply